“Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.” – Ian Schafer
Gone are the days when the marketers used to meet the customer in person and deal with queries and doubts on the demand of the product manufacturers That consumed a lot of time, money and efforts and monitoring employee performance in terms of customers’ query satisfaction was a run of the mill task.. Same was the case with getting the orders from the customers spread across the market despite good brand promotion. Then how come digital marketing has changed the game for most business leaders especially when it comes to their marketing strategies?
Technology is the answer to this question which connects anyone easily with a huge number of people in a short span. When all the sectors are improving their business with the help of technology, then why not marketing sector? Marketing and branding of product in today’s Era can be done with the help of computers and other digital device to reach a greater number of people in a limited time. Various tools such as social media posts, articles and blogs etc. can be used with the help of the internet to promote a specific brand/product. s, Internet has become dirt cheap these days and accessible which makes of digital marketing to be exercised on a greater scale, making the product reach a massive number of people throughout the world.
Digital marketing has become one of the biggest tool in today’s business world and more in the past one year. When the whole world was locked inside their homes, one thing which picked up was the social media access by people all over the world. This was a set back to the traditional marketing tools like billboards, printed media, trade shows, mail-marketing. It became a mammoth task for the brands and companies to extend their business and promote their products. This is where the shift of public on social networking sites (SNS) created a spark for the brands and they opted for Digital world to reach out to their customers. There was drastic increase on the social media usage which helped the early birds to catch their worms and take advantage of the changed medium of marketing. Digital marketing experts reported a significant increase in the number of companies wishing to launch new e-commerce channels, create or update websites, create targeted social media campaigns for those working from home, and focus on using SEO and influencers to reach new audiences.
Digital Marketing is not only a boon for the marketers but also for the consumers. Thanks to the internet and globalization which is making people move digitally all through the world. Following the acceleration of the technology in the current era, people and various businesses are going digital. Through the progress in this type of marketing, people of all groups will get benefits by all means. For any kind of business, marketing plays an exceptional role.
Success Story: A small scale Balloon decoration company in Jaipur has taken their services online during this pandemic crisis. Initially, they adopted strategies to generate awareness about their unique services to their customers. After creating awareness, they approached people to hire their services for the safest balloon decoration services on birthdays and other special occasions.
Digital Marketing Role in Small Companies
Small companies tend to be frugal at their initial stages due to their limited resources.. They are able to afford big marketing budgets and campaigns like bigger companies. The solution to this is also available today as so many online advertising platforms provide effective tools regardless of the company’s size give a chance to smaller companies to stand up and create a name for themselves.
By 2023, the number of active Indian internet users will reach almost 666 million. Based on the report of Global Data, the Indian e-commerce market is pushing to 7 trillion rupees by 2023 because of lockdowns. As per the sources, according to Goldman Sachs report, digital marketing career scope in the Indian market will be worth $160B by 2025, which is three times the current time*. Management courses especially the PGDM courses cater to this increased demand of digital marketers. One such progressive institution in this area is GNIOT Institute of Management Studies (GIMS), Greater Noida which offers special certification in digital marketing for its millennial managers.
*Career in Digital Marketing: Check scope, courses offered and other details https, India Today, July, 31st 2020